Powered by debt capital by Advancly, MarketForce provides a unified digital commerce marketplace to facilitate trade among Africa’s neighbourhood merchants and leading FMCGs, empowering merchants and enabling consumer brands to grow their distribution merchants across Africa.
Earn like a “fintech” without having to build or become one
The Credit-catalyst to start and scale your business
The Credit-catalyst to start and scale your business
Thousands of informal merchants across Africa use MarketForce’s flagship digital product, RejaReja, to source, order and pay for inventory and get it delivered within 24-hours. The fast-paced nature of their business and the retail industry as a whole, means that access to readily-available working capital is of paramount importance to MarketForce’s growth. They required a finance partner with an understanding of the peculiarities of operating in the African market and a willingness to offer tailored solutions to power their growth.
Advancly provides MarketForce with a debt funding solution tailored to accelerate their working capital cycle and enable them gain ground quickly across unique markets. Advancly also provides embedded finance services to MarketForce, through which they extend inventory financing and Buy-Now-Pay-Later services to their merchants.
Due to Advancly’s flexible debt capital model, MarketForce can grow and scale without having to reinvent their financing solutions at every stage of growth. Our embedded finance services also ultimately power growth for MarketForce’s merchants, supercharging their potential by providing them with seamless access to credit.
At Advancly, we are building the rail tracks that will deliver a more modern and more robust financial system to Africa and emerging markets, ensuring wealth and prosperity for all. By partnering with MarketForce, we are able to make a positive impact on communities through neighbourhood merchants. Leveraging MarketForce’s distribution network, we are providing communities with the financial services they need to build resilience and prosperity.
Power Progress for your business and be a bridge to Progress for your ecosystem.
The debt capital we receive from Advancly allows us to innovate, adapt and succeed in operating effectively in multiple markets across the continent.
CFO, MarketForce
We are proud to partner with organisations like MarketForce who, like us, are working to build the rail tracks to deliver a more modern financial ecosystem to Africa and emerging markets.
CEO, Advancly
Earn like a “fintech” without having to build or become one
The Credit-catalyst to start and scale your business
The Credit-catalyst to start and scale your business
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